
Hannah Turner has been designing and making her own unique ceramics for nearly twenty years. During that time, her highly collectable ranges of birds and cats, with their 1950s influence and quirky character, have earned her a special place in the market.
“I get kicks out of the funniest things,” laughs Turner, as she reminisces over her last two decades as a successful designer. “My earlier work is very different to my newer designs and I once had a woman who came up to me and said that she’d been a collector of my work for many years and that she had recently managed to find one of my old bird pieces on eBay. Even though it was in quite bad condition, she had paid over £150 for it!”
That was the moment that Turner realized her pieces had become true collectors’ items – quite a landmark for any designer. Her love of clay began during her foundation art course in Swindon where she “really got into creating characters and representing nature in clay”. She graduated from Bristol University with a degree in Ceramics in 1991 and has been selling her work ever since.
“The theme of my degree show was loosely based on taxidermy in the way that it was arranged and displayed – wall-mounted animal heads and fish in ceramic display cases,” reflects Turner. “As a token after-thought I also included six black crows in the collection. I love these birds, they have such character and are quite human in the way they walk and move their head. They turned out to be really popular and like everything else in my show, they sold out.”
Indeed, Turner was able to pay off her student debts with the proceeds from her final show alone. “That’s when I realized that my ceramics could be commercially successful and this was so gratifying because it was the confidence boost I needed to go on and set up my own business.”
Until then Turner had planned to go into animation or become a model-maker when she graduated but when she received so many orders for her work, the obvious next step was to take a studio space and start work immediately to fulfill them.
The range now consists of ceramic birds, cats and tableware plus a range of cards, badges and compacts that feature prints of her characterful animals in 2D. But it all started with the creation of her very stylized birds, for which the ceramicist has become known, with their comically emphasized tail and beak that seems cartoon-like and yet is so redolent of the character of these real-life creatures.
“The creation of my pieces all starts with the shape and I work very instinctively,” explains Turner. “My look is influenced by body shapes and lines of the 50s and 60s.”
The distinctive shape is created with the use of plaster-filled balloons that are set and then sanded down to make the body shape more angular. All the pieces are made separately; the beak, tail and crest are made from flat pieces of plaster, carefully filed to shape. Then a complete piece is made and a final cast is taken, which is then fired three times.
The original colour palette was affected by the limited range of colours available to ceramicists, but nevertheless became part of Turner’s signature look; greens, blues, greys and black and white adding to the retro feel, although more recently brighter colours have been used for the new range, which include more juicy reds and oranges plus bright pink and turquoise.
Of course such designs were never intended to be made in volume and Turner only makes one or two different moulds for each range. The special quality of her pieces is undoubtedly enhanced by the fact that each one is still completely handmade by the designer herself in her Bristol-based design studio-cum-shop called Blaze. It means that Turner is constantly involved in every aspect of the business from start to finish as she describes.
“I spend one day in a week in the shop, manning the till and attending to customer queries. Other days I will spend a lot of time downstairs in the studio, casting and glazing. I tend to work in large batches, so there’s always lots of finishing and decorating to be done. The rest of my time is taken up with packaging and invoicing – I constantly curse the lack of local post offices in Bristol!
“I work on my own, in that I do all this myself. Apart from designing and making, there are other sides of the business that demand my time such as producing new brochures and updating the website. I’m toying with the idea of taking on staff to help with the production side and leave me with more time to design.”
Although there is only one Hannah Turner running her business, she does not work entirely alone. She is one of five other artists that design and sell their work through the Blaze cooperative.
“Being a part of Blaze has been lovely for me, like finding my tribe,” enthuses Turner. “Before, I was working in my artist’s studio for three years and finally needed a change in my working life. I found out about this shop/studio called Blaze, right in the centre of Bristol, which had built up a good reputation for itself.
“At the time, there were only ceramicists based there but now there are others such as a leather accessories designer-maker and a silversmith. I love the fact I can now cycle into work and my collection has a much more public showcase. There’s a real family feel to the place, although given the fact we’re all women, some days are difficult and some are brilliant, but we’ve learned to work around each other!”
The run up to a show is always a very busy time for a designer/maker, none more so than Top Drawer Spring last January. Two weeks before the show Turner decided to change everything in the range including the transfers.
“I was bored with the shapes and had worn out most of my moulds,” she explains. “It’s easy to become bogged down and you forget to make time for creativity. I had been doing lots of sketches but hadn’t had time to implement them so I went into frenzied production to create a brand new collection in time for the show. It was a huge amount of work but the feedback and new orders I gained made it all worthwhile.”
While Turner only attends a couple of shows a year, she likes to have a presence at Top Drawer and the British Craft Trade Fair in Harrogate where she gains stimulation from meeting buyers and valuable feedback on her work. For Turner it’s not about quantity of wholesale accounts so much as finding the right kind of retailer or gallery-owner who not only appreciates her unique, handmade work but can sell it at the right price-point.
Luckily there is a devoted following for Turner’s work, which appears to be both trend and recession-proof as she suggests.
“What became apparent in this so-called recession is that people are still spending but they are cutting out the cheap end and buying a few good quality pieces that will last. Trends vary and often it swings quickly from simplicity to something like folksy colour and a lot of it is dictated by what magazines focus on. My work has always had a retro feel with a mid-century design ethos and it’s great that this trend has also been popular with the public so I feel there’s still definitely a place for me.”
While Turner is not keen on radically changing her business overnight, she certainly has an eye on the future and, as she has done over the previous years, she aims to evolve her collection slowly but surely by building on her brand signature. Future plans include splitting the manufacture into two different directions by creating a higher-priced range of limited edition pieces that will be available alongside her other existing ranges, thereby catering for her loyal collectors as well as new customers alike.
“I’d like to push the 2D side of things more in the future too,” says Turner, who used to do a lot of screen printing in the past, something she’d like to return to in order to develop her ranges. “My greeting cards have sold really well through the shop because they’re great for someone who comes in and loves the ceramics but wants a more affordable version that is easier to display in the home or give as a gift. It’s so important to keep on reinventing and generating new ideas.”
For more information on the designer/maker Hannah Turner please go to www.hannahturner.co.uk